About WHSCS

An independent, senior-led consultancy built on decades of real operational experience across the global supply chain and transportation industry.

Our story

Built by practitioners, for the industry

WHSCS — Wilfried Hugebaert Supply Chain Solutions — was founded on a simple conviction: that the best advice comes from people who have actually done the work. Our consultants have led transport, cargo and supply chain operations for some of the most demanding organisations in the world, and we bring that hard-won experience to every engagement.

From our headquarters in Dubai, we serve clients across the Middle East and around the globe. We are equally at home advising a government on national logistics strategy, helping an airline turn around its cargo operation, or planning the movement of critical goods into a challenging environment.

We are deliberately independent and conflict-free. We do not sell software, assets or services on the side — our only product is judgement, and our only interest is our client's outcome.

What we stand for

The principles behind every engagement

Operational credibility

We have run these operations ourselves. Our advice is practical, tested and delivered by people who understand the reality on the ground.

Independence

Conflict-free counsel. We answer only to our clients and recommend only what is right for them.

Discretion

Our clients trust us with sensitive operations. Confidentiality and integrity are absolute.

Resilience

We design for the day things go wrong — because in critical operations, that is the day that counts.

Global perspective

Experience across six continents, informed by an on-the-ground understanding of each market we enter.

Partnership

We work alongside your people, transfer knowledge and build capability that outlasts our engagement.

Leadership

Guided by deep industry experience

Wilfried Hugebaert

Founder & Chief Executive Officer · Dubai

Wilfried Hugebaert leads WHSCS from its Dubai headquarters. With extensive experience across the global transport and supply chain industry — spanning aviation, maritime, government and critical operations — he has advised and led logistics functions for major multinationals, carriers and public-sector organisations worldwide.

His work is defined by a rare combination: strategic breadth at the boardroom level and genuine command of operations on the ground, including in the Middle East and in some of the world's most challenging environments. Under his leadership, WHSCS pairs global reach with the regional depth that makes advice actionable.

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30+
Years of industry experience
40+
Countries of operation
6
Continents served
100%
Independent & conflict-free
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Partner with a team that has been there

Discover how WHSCS can strengthen your supply chain and transport operations — in confidence.

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